{"id":522,"date":"2010-11-17T17:24:48","date_gmt":"2010-11-17T20:24:48","guid":{"rendered":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/o-palestrante-foi-o-presidente-da-federacao-das-industrias-do-espirito-santo-lucas-izoton\/"},"modified":"2010-11-17T17:24:48","modified_gmt":"2010-11-17T20:24:48","slug":"o-palestrante-foi-o-presidente-da-federacao-das-industrias-do-espirito-santo-lucas-izoton","status":"publish","type":"post","link":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/o-palestrante-foi-o-presidente-da-federacao-das-industrias-do-espirito-santo-lucas-izoton\/","title":{"rendered":"Encontro empresarial re\u00fane brasilienses e capixabas"},"content":{"rendered":"![](\"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/wp-content\/uploads\/sites\/6\/2010\/11\/encontroempresarial_peq.jpg\")
Industriais brasilienses e capixabas debateram na manh\u00e3 desta quarta-feira (17) f\u00f3rmulas de inova\u00e7\u00e3o e gerenciamento nas empresas brasileiras. Eles participaram da terceira edi\u00e7\u00e3o de 2010 do Encontro Empresarial, evento promovido pela Federa\u00e7\u00e3o das Ind\u00fastrias do DF (Fibra). O palestrante foi o presidente da Federa\u00e7\u00e3o das Ind\u00fastrias do Esp\u00edrito Santo (Findes), Lucas Izoton. \u201cA inova\u00e7\u00e3o \u00e9 que vai fazer com que a ind\u00fastria ganhe competitividade\u201d, afirmou o empres\u00e1rio. O tema da palestra foi Gerenciando e Lucrando no Varejo, mesmo t\u00edtulo de um livro de Izoton publicado em 2009.<\/p>\n
O encontro foi aberto pelo primeiro vice-presidente da Fibra, Jos\u00e9 Luiz Diaz Fernandez, que representou o presidente da federa\u00e7\u00e3o, Ant\u00f4nio Rocha, na palestra. Rocha n\u00e3o p\u00f4de participar em fun\u00e7\u00e3o de um compromisso previamente agendado. Na abertura, Fernandez comentou os desafios enfrentados no Brasil. \u201cTodos n\u00f3s sabemos que para empreender, no caso espec\u00edfico brasileiro, \u00e9 preciso encarar uma enorme carga tribut\u00e1ria, burocracia elevada, competi\u00e7\u00e3o acirrada, condi\u00e7\u00f5es desiguais de incentivos e inseguran\u00e7a jur\u00eddica\u201d, afirmou. \u201cNesse ambiente adverso, torna-se ainda mais importante a promo\u00e7\u00e3o de a\u00e7\u00f5es para capacita\u00e7\u00e3o do empresariado e defesa do setor.\u201d<\/p>\n
Antes de come\u00e7ar a falar sobre t\u00e9cnicas de gest\u00e3o e marketing, Izoton relembrou um pouco de sua trajet\u00f3ria. O presidente da Federa\u00e7\u00e3o das Ind\u00fastrias do Esp\u00edrito Santo \u00e9 fundador e presidente da marca de moda jovem Cobra D\u2019\u00c1gua. Ele tamb\u00e9m \u00e9 consultor da Organiza\u00e7\u00e3o das Na\u00e7\u00f5es Unidas (ONU). O empreendedor brincou dizendo que come\u00e7ou sua carreira os 10 anos, no “com\u00e9rcio”, vendendo refresco na feira. Aos 12, foi para o ramo da “presta\u00e7\u00e3o de servi\u00e7os”, lavando carro do pai. Aos 14, se “internacionalizou”, vendendo produtos da Avon com a m\u00e3e e aos 15 ingressou na “ind\u00fastria”, fabricando artesanatos.<\/p>\n
Na opini\u00e3o do palestrante, o Brasil, com cerca de 200 milh\u00f5es de habitantes, consolida a cada dia o seu mercado dom\u00e9stico. Por\u00e9m, o pr\u00f3prio tamanho deste mercado e o crescimento de algumas faixas de renda t\u00eam resultado em um grau de competitividade cada vez maior, obrigando os empres\u00e1rios a adotarem novos comportamentos que podem significar a pr\u00f3pria sobreviv\u00eancia e o t\u00e3o almejado crescimento. \u201cEstou confiante no Brasil na pr\u00f3xima d\u00e9cada. Temos muita coisa para acertar, mas acho que o Pa\u00eds \u00e9 a bola da vez\u201d, afirmou.<\/p>\n
Izoton considera que para os empreendedores terem sucesso \u00e9 fundamental planejamento e inova\u00e7\u00e3o. \u201cBrasileiro n\u00e3o gosta de planejamento, mas planejar \u00e9 essencial para empreender\u201d, disse. \u201cEmpreendedores inspiram os funcion\u00e1rios a se motivarem. Mas \u00e9 melhor contratar algu\u00e9m j\u00e1 motivado do que transform\u00e1-lo.\u201d Esse foi o terceiro Encontro Empresarial promovido pela Fibra em 2010. Nas edi\u00e7\u00f5es anteriores, a entidade realizou as palestras do consultor de carreiras Max Gehringer e do professor paquistan\u00eas Naeem Zafar.<\/p>\n
Mais informa\u00e7\u00f5es: www.lucasizoton.com.br<\/a>\u00a0<\/p>\nDiego Recena
Assessoria de Imprensa
Sistema Federa\u00e7\u00e3o das Ind\u00fastrias do DF (Fibra)
61 3362-3815 \/\/ 8185-7047
Foto: Cristiano Costa\/ Unicom – Fibra<\/p>\n","protected":false},"excerpt":{"rendered":"
Industriais brasilienses e capixabas debateram na manh\u00e3 desta quarta-feira (17) f\u00f3rmulas de inova\u00e7\u00e3o e gerenciamento nas empresas brasileiras. Eles participaram da terceira edi\u00e7\u00e3o de 2010 do Encontro Empresarial, evento promovido pela Federa\u00e7\u00e3o das Ind\u00fastrias do DF (Fibra). O palestrante foi o presidente da Federa\u00e7\u00e3o das Ind\u00fastrias do Esp\u00edrito Santo (Findes), Lucas Izoton. \u201cA inova\u00e7\u00e3o \u00e9 […]<\/p>\n","protected":false},"author":2,"featured_media":521,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"tipo_de_conteudo":[],"class_list":["post-522","post","type-post","status-publish","format-standard","hentry","category-do-dia"],"acf":[],"yoast_head":"\n
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