{"id":4689,"date":"2021-06-18T13:11:47","date_gmt":"2021-06-18T16:11:47","guid":{"rendered":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/estrategias-de-marketing-para-impulsionar-negocios-sao-discutidas-em-palestra\/"},"modified":"2021-06-18T13:11:47","modified_gmt":"2021-06-18T16:11:47","slug":"estrategias-de-marketing-para-impulsionar-negocios-sao-discutidas-em-palestra","status":"publish","type":"post","link":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/estrategias-de-marketing-para-impulsionar-negocios-sao-discutidas-em-palestra\/","title":{"rendered":"Estrat\u00e9gias de marketing para impulsionar neg\u00f3cios s\u00e3o discutidas em palestra"},"content":{"rendered":"

A palestra Construa Sua M\u00e1quina de Vendas foi a quarta da s\u00e9rie Di\u00e1logos Industriais Virtuais, iniciativa realizada pela Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal (Fibra), em parceria com a Confedera\u00e7\u00e3o Nacional da Ind\u00fastria (CNI) e o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae). O encontro online, que ocorreu nessa quinta-feira, 17 de junho, reuniu interessados em debater t\u00e9cnicas de marketing para impulsionar a visibilidade das empresas diante dos clientes.<\/p>\n

Com uma metodologia descontra\u00edda, durante duas horas, o empreendedor e cofundador da WIS Educa\u00e7\u00e3o Leonardo Carraretto ministrou a palestra que abordou conceitos de comunica\u00e7\u00e3o direcionada e processos de vendas, exibiu cases de sucesso e respondeu a d\u00favidas e questionamentos dos participantes. A assessora da diretoria de Inova\u00e7\u00e3o e Desenvolvimento Tecnol\u00f3gico da Fibra, Luana Torres, mediou o encontro.\"quarta<\/p>\n

Segundo Carraretto, 60% do processo de uma compra ocorre antes do consumidor entrar em contato com um empreendimento. \u201cO cliente faz pesquisa de pre\u00e7o, procura conhecer a marca, acessa sites de reclama\u00e7\u00f5es e conversa com outro comprador. Por isso, \u00e9 preciso investir em profissionais de venda, pois eles v\u00e3o passar muito tempo em contato direto com a pessoa para finalizar a compra\u201d, explica.<\/p>\n

Mapear os passos do p\u00fablico alvo, estudar a concorr\u00eancia e dedicar tempo para conhecer o pr\u00f3prio neg\u00f3cio s\u00e3o etapas para se destacar no mercado. \u201cPosicione-se! Fale diretamente com o seu cliente, escute o que ele tem a dizer e foque a aten\u00e7\u00e3o em um ponto, seja no servi\u00e7o, na experi\u00eancia do produto, na qualidade ou no pre\u00e7o. Personalize o atendimento\u201d, afirmou o especialista. Ele ainda refor\u00e7ou a import\u00e2ncia de se ter ferramentas de comunica\u00e7\u00e3o como site, blog, m\u00eddias digitais e m\u00eddia paga. \u201cN\u00e3o basta ter, mas \u00e9 necess\u00e1rio produzir conte\u00fados relevantes, em um canal conveniente e em hor\u00e1rio estrat\u00e9gico.\u201d<\/p>\n

Informa\u00e7\u00f5es para inscri\u00e7\u00e3o<\/strong>
O objetivo da s\u00e9rie Di\u00e1logos Industriais Virtuais \u00e9 debater as dificuldades enfrentadas pelas ind\u00fastrias e as possibilidades de atua\u00e7\u00e3o empresarial coletiva, a fim de reduzir problemas relacionados aos fatores-chave do Mapa Estrat\u00e9gico da Ind\u00fastria 2013-2022 e ao ambiente interno das empresas.<\/p>\n

No dia 23 de junho, \u00e0s 16 horas, ocorre o pr\u00f3ximo di\u00e1logo, com o tema Moderniza\u00e7\u00e3o das Rela\u00e7\u00f5es Trabalhistas, Efetividade e Continuidade Mediante Atua\u00e7\u00e3o Empresarial Coletiva. A palestra ser\u00e1 em parceria com Sindicato das Ind\u00fastrias da Informa\u00e7\u00e3o do Distrito Federal (Sinfor-DF).<\/p>\n

Para participar das palestras \u00e9 necess\u00e1rio entrar em contato com a Ger\u00eancia de Rela\u00e7\u00f5es do Trabalho e Apoio Sindical da Fibra pelo telefone (61) 3362-6115 ou pelo e-mail assessoriasindical@sistemafibra.org.br.<\/a><\/p>\n

As capacita\u00e7\u00f5es s\u00e3o gratuitas e fazem parte do conv\u00eanio Associa Ind\u00fastria, que tem como objetivo sensibilizar empres\u00e1rios quanto ao impacto do ambiente de neg\u00f3cios<\/p>\n

sobre a competividade da ind\u00fastria, estimular a\u00e7\u00f5es empresariais coletivas e promover a troca de experi\u00eancias e a dissemina\u00e7\u00e3o de boas pr\u00e1ticas entre l\u00edderes setoriais.<\/p>\n

Veja a programa\u00e7\u00e3o completa aqui.<\/a><\/p>\n

Texto: Dayane dos Santos<\/div>\n
Foto: Victor Hugo Pessoa\/Fibra<\/div>\n
Assessoria de Comunica\u00e7\u00e3o da Fibra<\/div>\n","protected":false},"excerpt":{"rendered":"

A palestra Construa Sua M\u00e1quina de Vendas foi a quarta da s\u00e9rie Di\u00e1logos Industriais Virtuais, iniciativa realizada pela Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal (Fibra), em parceria com a Confedera\u00e7\u00e3o Nacional da Ind\u00fastria (CNI) e o Servi\u00e7o Brasileiro de Apoio \u00e0s Micro e Pequenas Empresas (Sebrae). O encontro online, que ocorreu nessa quinta-feira, 17 de […]<\/p>\n","protected":false},"author":2,"featured_media":4688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"tipo_de_conteudo":[],"class_list":["post-4689","post","type-post","status-publish","format-standard","hentry","category-do-dia"],"acf":[],"yoast_head":"\nEstrat\u00e9gias de marketing para impulsionar neg\u00f3cios s\u00e3o discutidas em palestra - Fibra<\/title>\n<meta name=\"description\" content=\"O encontro online reuniu interessados em debater t\u00e9cnicas de marketing para impulsionar a visibilidade das empresas diante dos clientes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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