{"id":1345,"date":"2013-12-01T23:00:00","date_gmt":"2013-12-02T02:00:00","guid":{"rendered":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/fibra-e-ucb-apoiam-a-internacionalizacao\/"},"modified":"2013-12-01T23:00:00","modified_gmt":"2013-12-02T02:00:00","slug":"fibra-e-ucb-apoiam-a-internacionalizacao","status":"publish","type":"post","link":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/fibra-e-ucb-apoiam-a-internacionalizacao\/","title":{"rendered":"Fibra e UCB apoiam a internacionaliza\u00e7\u00e3o industrial"},"content":{"rendered":"

Conv\u00eanio entre a Federa\u00e7\u00e3o e a Universidade promove a aproxima\u00e7\u00e3o academia\/empresa, resultando na elabora\u00e7\u00e3o de Planos de Marketing Internacional, com o objetivo da entrada de ind\u00fastrias brasilienses no com\u00e9rcio exterior<\/em><\/p>\n

\"PlanMKT27112013NilsonCarvalho\"As exporta\u00e7\u00f5es brasilienses cresceram incr\u00edveis 840% em dez anos, compreendendo o per\u00edodo de 2002 a 2012, segundo dados do Minist\u00e9rio do Desenvolvimento, Ind\u00fastria e Com\u00e9rcio Exterior (MDIC). Em valores, as vendas externas saltaram de R$ 27 milh\u00f5es para R$ 229 milh\u00f5es. A informa\u00e7\u00e3o \u00e9 positiva, uma vez que se percebe o maior interesse do empresariado local quando o assunto \u00e9 internacionaliza\u00e7\u00e3o. Contudo, urge a necessidade da expans\u00e3o da pauta de produtos exportados no DF, concentrada, hoje (98%), na comercializa\u00e7\u00e3o de frango e miudezas; soja; e combust\u00edveis de aeronaves.<\/p>\n

Pensando neste vi\u00e9s, a Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal (Fibra) e a Universidade Cat\u00f3lica de Bras\u00edlia (UCB) firmaram parceria de coopera\u00e7\u00e3o t\u00e9cnica, com o objetivo de apoiar o processo de internacionaliza\u00e7\u00e3o das ind\u00fastrias do DF. O acordo prev\u00ea a aproxima\u00e7\u00e3o entre a academia\/empresa, trazendo o conhecimento e a pesquisa intr\u00ednsecos da universidade para dentro das f\u00e1bricas, partindo da an\u00e1lise do processo de produ\u00e7\u00e3o das ind\u00fastrias.
A proposta \u00e9 que alunos do curso de Rela\u00e7\u00f5es Internacionais da Universidade possam, a partir de dados colhidos das empresas indicadas pelo Centro Internacional de Neg\u00f3cios (CIN) da Fibra, elaborar um Plano de Marketing Internacional (PMI), apresentado e entregue, gratuitamente, ao propriet\u00e1rio do neg\u00f3cio.<\/p>\n

Com o PMI em m\u00e3os, o empres\u00e1rio poder\u00e1 pensar n\u00e3o somente no mercado interno, mas ampliar as perspectivas de neg\u00f3cio da empresa, visando o mercado externo, como grande oportunidade de competitividade. Para tanto, o Plano tr\u00e1s an\u00e1lise da empresa e do produto. Com essas informa\u00e7\u00f5es, \u00e9 proposto o tipo de internacionaliza\u00e7\u00e3o, tais como exporta\u00e7\u00e3o; licenciamento; joint-venture; investimento externo direto. O PMI aborda, ainda, a escolha do melhor mercado externo para entrada do produto, com a an\u00e1lise dos ambientes econ\u00f4mico, pol\u00edtico, tribut\u00e1rio e cultural do mercado externo, al\u00e9m de uma pesquisa acerca da log\u00edstica. Por fim, o PMI ainda tr\u00e1s um projeto de promo\u00e7\u00e3o do produto no mercado externo (propaganda e publicidade), e o or\u00e7amento financeiro da proposta.<\/p>\n

At\u00e9 o momento, nove empresas locais foram beneficiadas com a elabora\u00e7\u00e3o do Plano, sendo que tr\u00eas delas receberam o PMI entre os dias 26 e 28 de novembro, em reuni\u00f5es realizadas no edif\u00edcio-sede da Federa\u00e7\u00e3o.<\/p>\n

“Naquilo que se pretende, esta parceira tem alcan\u00e7ado seus objetivos. Grandes na\u00e7\u00f5es t\u00eam um conjunto de parcerias entre o setor privado, o governo e a academia. A universidade produz conhecimento, o setor privado \u00e9 leg\u00edtimo quando tratamos de interesses, e o governo precisa ser o mediador desse encontro. Coloco, portanto, o conhecimento da Universidade Cat\u00f3lica de Bras\u00edlia, \u00e0 disposi\u00e7\u00e3o do setor industrial do DF, por meio da sua entidade representativa, que \u00e9 a Fibra”, disse o diretor do Curso de Rela\u00e7\u00f5es Internacionais da UCB, Ironildes Bueno, durante a entrega do Plano \u00e0 empresa Unidi, do empres\u00e1rio M\u00e1rcio Franca.<\/p>\n

Na oportunidade, Franca contou aos presentes que j\u00e1 havia tido uma experi\u00eancia de internacionaliza\u00e7\u00e3o, com a venda de biqu\u00ednis, h\u00e1 cerca de dez anos, com o Cons\u00f3rcio Flor Brasil. “Agora, ser\u00e1 a minha primeira tentativa de inser\u00e7\u00e3o no mercado de trabalho sem que seja feito em forma de cons\u00f3rcio, com outras empresas. Para isso, esse Plano ter\u00e1 grande import\u00e2ncia nesse novo passo que darei na minha vida empresarial”, declarou o empres\u00e1rio do ramo de vestu\u00e1rio, diante dos alunos da UCB.<\/p>\n

J\u00e1 Gilberto Rossi J\u00fanior, da Rossi Produtos Inteligentes \u2013 tamb\u00e9m beneficiada pela parceira, falou que o a empresa est\u00e1 retomando a inten\u00e7\u00e3o de exportar e, portanto, o PMI \u00e9 bem-vindo neste momento. “Atualmente, 10% do faturamento bruto mensal da Rossi \u00e9 proveniente de exporta\u00e7\u00f5es. Mas as vendas externas j\u00e1 representaram 30% deste montante. Queremos entrar, novamente, no com\u00e9rcio exterior, e abocanhar novos mercados”, ressaltou J\u00fanior. E finalizou: “Queremos ser o n\u00ba 1 na Am\u00e9rica do Sul em automatiza\u00e7\u00e3o de port\u00f5es”.<\/p>\n

A terceira empresa a receber o Plano de Marketing Internacional foi a confec\u00e7\u00e3o Umana, da empres\u00e1ria Walquiria Aires. Com uma proposta de produ\u00e7\u00e3o de camisas femininas com alto n\u00edvel de exclusividade nas pe\u00e7as, a empres\u00e1ria foi apresentada ao Plano e reagiu refor\u00e7ando a import\u00e2ncia do contato entre o setor industrial e a academia. “Esta liga\u00e7\u00e3o com a universidade \u00e9 muito importante para o desenvolvimento industrial, abrindo espa\u00e7o para que solu\u00e7\u00f5es aumentem a competitividade das empresas”, afirmou Walquiria, que completou: “Minha empresa pode ser pequena, mas minha cabe\u00e7a n\u00e3o pode ser pequena”, refor\u00e7ando a import\u00e2ncia da abertura do industrial para a discuss\u00e3o de projetos e processos com a participa\u00e7\u00e3o das universidades.<\/p>\n

Um novo processo seletivo ser\u00e1 aberto \u00e0s empresas industriais no pr\u00f3ximo ano, mais precisamente no m\u00eas de fevereiro. Mais informa\u00e7\u00f5es no Centro Internacional de Neg\u00f3cios (CIN), no n\u00famero: 3362-6122.<\/p>\n

Suzana Leite
<\/span><\/i><\/strong><\/strong><\/em>Assessoria de Imprensa
Foto: Nilson Carvalho
<\/span>Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal – Fibra<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Conv\u00eanio entre a Federa\u00e7\u00e3o e a Universidade promove a aproxima\u00e7\u00e3o academia\/empresa, resultando na elabora\u00e7\u00e3o de Planos de Marketing Internacional, com o objetivo da entrada de ind\u00fastrias brasilienses no com\u00e9rcio exterior As exporta\u00e7\u00f5es brasilienses cresceram incr\u00edveis 840% em dez anos, compreendendo o per\u00edodo de 2002 a 2012, segundo dados do Minist\u00e9rio do Desenvolvimento, Ind\u00fastria e Com\u00e9rcio […]<\/p>\n","protected":false},"author":2,"featured_media":1344,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"tipo_de_conteudo":[],"class_list":["post-1345","post","type-post","status-publish","format-standard","hentry","category-do-dia"],"acf":[],"yoast_head":"\nFibra e UCB apoiam a internacionaliza\u00e7\u00e3o industrial - Fibra<\/title>\n<meta name=\"robots\" content=\"index, follow, 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