{"id":1221,"date":"2013-05-27T00:00:05","date_gmt":"2013-05-27T03:00:05","guid":{"rendered":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/felipe-scherer-orienta-capacitacao-do-inovindustria\/"},"modified":"2013-05-27T00:00:05","modified_gmt":"2013-05-27T03:00:05","slug":"felipe-scherer-orienta-capacitacao-do-inovindustria","status":"publish","type":"post","link":"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/felipe-scherer-orienta-capacitacao-do-inovindustria\/","title":{"rendered":"Felipe Scherer orienta capacita\u00e7\u00e3o do Inovind\u00fastria"},"content":{"rendered":"

\"FelipeOstInovindustria22052013NilsonCarvalhoDe onde v\u00eam as boas ideias? Como identificar uma boa ideia na rotina da empresa? Como criar cultura inovadora dentro da ind\u00fastria? Perguntas desse tipo fervilham na cabe\u00e7a do empres\u00e1rio, que sente as press\u00f5es que o mercado globalizado faz nos produtos e nos processos por constante inova\u00e7\u00e3o.
Para ajudar o industrial a responder a estes questionamentos, o projeto Inovind\u00fastria, atrav\u00e9s de conv\u00eanio t\u00e9cnico entre a Confedera\u00e7\u00e3o Nacional da Ind\u00fastria (CNI), o Sebrae e a Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal (Fibra), promoveu nos \u00faltimos 22 e 23 de maio a capacita\u00e7\u00e3o Gest\u00e3o da Inova\u00e7\u00e3o na Pr\u00e1tica \u2013 Como aplicar conceitos e ferramentas para gerir e alavancar a inova\u00e7\u00e3o<\/em>. Nos dois dias de curso, os industriais foram orientados pelo consultor Felipe Ost Scherer, mestre em Administra\u00e7\u00e3o de Empresas pela Universidade Federal do Rio Grande do Sul e MBA Executivo em Marketing pela Escola Superior de Propaganda e Marketing.<\/p>\n

Com uma din\u00e2mica de trabalho participativa, o consultor apresentou aos industriais formas de criar dentro das empresas a cultura de inova\u00e7\u00e3o. Em um primeiro momento, Scherer apresentou aos participantes conceitos de inova\u00e7\u00e3o, trazendo para o contexto dos empres\u00e1rios as possibilidades e a forma de gerir inova\u00e7\u00e3o. Na sequ\u00eancia, pediu que os industriais pensassem inova\u00e7\u00e3o dentro de suas empresas, por\u00e9m com pensamento diferenciado, extrapolando novidades em produto. Scherer instigou os participantes a pensar em novas ideias em \u00e1reas que nem sempre s\u00e3o levados em considera\u00e7\u00e3o quando se fala em inova\u00e7\u00e3o, como organiza\u00e7\u00e3o, solu\u00e7\u00f5es, oferta e marca. <\/p>\n

Scherer frisou tamb\u00e9m a import\u00e2ncia do incentivo \u00e0 inova\u00e7\u00e3o pelas lideran\u00e7as dentro de uma empresa. \u201cSe o empregado n\u00e3o \u00e9 incentivado a pensar ideias inovadoras, ele n\u00e3o vai faz\u00ea-lo. A cultura de inova\u00e7\u00e3o deve ser valorizada pela lideran\u00e7a da empresa, construindo na rotina da ind\u00fastria um ambiente prop\u00edcio para que boas ideias surjam\u201d, afirmou Scherer.<\/p>\n

Como inovar?
<\/strong>
Na avalia\u00e7\u00e3o do presidente da Fibra, Ant\u00f4nio Rocha, a inova\u00e7\u00e3o precisa estar presente com prioridade no contexto industrial. \u201cEstamos em um momento em que inovar \u00e9 fundamental para a manuten\u00e7\u00e3o da competividade\u201d, frisa Rocha. No projeto Inovind\u00fastria, a capacita\u00e7\u00e3o oferecida na semana passada \u00e9 a segunda fase de cinco no processo, quando se identificam possibilidades de inova\u00e7\u00e3o para a formula\u00e7\u00e3o de um plano de inova\u00e7\u00e3o na empresa. Com o plano formulado, o projeto faz a implanta\u00e7\u00e3o da inova\u00e7\u00e3o e na sequ\u00eancia d\u00e1 suporte \u00e0 adequa\u00e7\u00e3o do plano de inova\u00e7\u00e3o \u00e0s linhas de fomentos dispon\u00edveis no mercado.<\/p>\n

Pelo conv\u00eanio t\u00e9cnico e financeiro firmado entre CNI, Sebrae e Fibra, o custo-benef\u00edcio do projeto ao industrial participante se constituiu bastante vantajoso em rela\u00e7\u00e3o aos valores encontrados no mercado. Suely Maria Silva, diretora de Assuntos de Desenvolvimento Tecnol\u00f3gico da Fibra, afirmou que uma consultoria com o mesmo perfil e qualidade t\u00e9cnica contratada no mercado acarretaria ao empres\u00e1rio um investimento 30 vezes superior \u00e0s contrapartidas de contribui\u00e7\u00e3o cobradas no Inovind\u00fastria. Caso o industrial participe de todas as etapas do projeto, o investimento feito em contrapartidas ser\u00e1 de R$ 1.360,17, muito distante dos por volta de R$ 40 mil cobrados em m\u00e9dia por consultorias do tipo no mercado. Suely Maria ainda corroborou o discurso do presidente da Fibra, Ant\u00f4nio Rocha, lembrando ao empres\u00e1rio que \u201ccom a globaliza\u00e7\u00e3o, a inovar passou a ser fundamental para a manuten\u00e7\u00e3o da competitividade no mercado, e o empres\u00e1rio deve aproveitar as oportunidades de fomentar a inova\u00e7\u00e3o dentro no pr\u00f3prio neg\u00f3cio\u201d.<\/p>\n

Caso exista interesse em participar do projeto, o industrial de micro e pequena empresa ainda pode aproveitar a oportunidade de ingressar no Inovind\u00fastria. Para maiores informa\u00e7\u00f5es sobre como se inscrever, acesse o site\u00a0www.inovindustria.com.<\/a><\/p>\n

\"FelipeOstInovindustria22052013NilsonCarvalho<\/p>\n

Nilson Carvalho<\/strong><\/em>\u00a0<\/span><\/p>\n

Assessoria de Imprensa
Fotos: Nilson Carvalho\/Fibra Unicom\u00a0<\/span>
<\/span>Federa\u00e7\u00e3o das Ind\u00fastrias do Distrito Federal – Fibra<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

De onde v\u00eam as boas ideias? Como identificar uma boa ideia na rotina da empresa? Como criar cultura inovadora dentro da ind\u00fastria? Perguntas desse tipo fervilham na cabe\u00e7a do empres\u00e1rio, que sente as press\u00f5es que o mercado globalizado faz nos produtos e nos processos por constante inova\u00e7\u00e3o.Para ajudar o industrial a responder a estes questionamentos, […]<\/p>\n","protected":false},"author":2,"featured_media":1219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"tipo_de_conteudo":[],"class_list":["post-1221","post","type-post","status-publish","format-standard","hentry","category-do-dia"],"acf":[],"yoast_head":"\nFelipe Scherer orienta capacita\u00e7\u00e3o do Inovind\u00fastria - Fibra<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/felipe-scherer-orienta-capacitacao-do-inovindustria\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Felipe Scherer orienta capacita\u00e7\u00e3o do Inovind\u00fastria - Fibra\" \/>\n<meta property=\"og:description\" content=\"De onde v\u00eam as boas ideias? Como identificar uma boa ideia na rotina da empresa? Como criar cultura inovadora dentro da ind\u00fastria? Perguntas desse tipo fervilham na cabe\u00e7a do empres\u00e1rio, que sente as press\u00f5es que o mercado globalizado faz nos produtos e nos processos por constante inova\u00e7\u00e3o.Para ajudar o industrial a responder a estes questionamentos, […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/felipe-scherer-orienta-capacitacao-do-inovindustria\/\" \/>\n<meta property=\"og:site_name\" content=\"Fibra\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/fibradf\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-27T03:00:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/sistemafibra.alexholanda.com.br\/fibra\/wp-content\/uploads\/sites\/6\/2013\/05\/FelipeOstInovindustria22052013NilsonCarvalho_1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"230\" \/>\n\t<meta property=\"og:image:height\" content=\"108\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" 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